MANAGERS NEED TO STOP THE FILE ABUSE
Spreadsheets aren’t built for rota's. Why? Just when you think you've done it, another change is required. So a 'final' becomes 'final-final-2'. Ergh.
The business problem. New entrants are forcing their way into the category and it's been affecting growth.
Our challenge. Increase free-trialist's, especially the ones being abused by their spreadsheets.
Our answer. Show the effects of revision cycles in a fun, relatable way. Oh, and dial it up.
The results. All the lights on the dashboard are flashing... the clients website has gone a bit mental.
ROTACLOUD
What are the category dynamics?
Managers have been writing staff rotas since the dawn of time. It's progressed from quill & parchment to pen, paper, Excel spreadsheets and What's App. Whilst the digital revolution has touched most categories, staff rotas have remained stubbornly analogue.
Digital products such as Deputy, Planday and FindMyShift have all been created alongside RotaCloud.
But the biggest competitor is still pen & paper. When we started working with RotaCloud their challenge to us; make us the best-of-the-rest. Our work has solidified their position as the best of the Underdogs.
Do you have similar challenges to RotaCloud? Then get in touch. You won't regret it, pinky promise.
RELATED WORK
ROTACLOUD
CONTROL FREAKS
REMITLY
MONEY THAT MOVES THEM
