STRATEGY
The foundation, the building blocks and the starting point. Strategy should never be the star of the show. The general public don’t care how clever your strategy is, but they will ignore you if your campaign doesn’t resonate.
CREATIVE
An idea with bark and bite can transform businesses. It breaks the audience’s prediction, grabs their attention and makes you famous. So famous, people buy from you without knowing why. It’s the voice of your marketing.
PRODUCTION
A brilliantly executed idea is an underdog’s loyal friend. It gives the best chance of being remembered by the people that matter. We’ve orchestrated stunts on the London tube network as well as multi-cultural, multi-channel campaigns.
OUR SERVICES
1. GIVE YOUR BARK MORE BITE
For Underdogs who need clarity on where (and how) to win.
You've done some deep thinking, you've arm-wrestled with finance on budgets and you've done the hardest job of all... the office politics.
But let's be straight, this stuff is tricky. As a senior marketer you might only write 2 or 3 briefs a year. And the pressure is on, there's no room for error, the work has to deliver.
We sharpen your thinking with a powerful mix of ad-brief audit and diagnostic workshop rolled into one. It takes 2 weeks. And if you commission a larger project, we deliver this one for free.
2. BEWARE OF THE UNDERDOG
For Underdogs who desperately want to get noticed.
You've done the hard yards and turned a moment of inspiration into a sustainable business. You know deep-down you have what it takes to truly disrupt the category.
Designed for Underdogs who know out-growing the category is easier said than done. The public are sleep-walking, buying on auto-pilot, you need to get noticed week in, week out.
This is an Advertising Strategy and Creative project. Lasting 12 weeks. The deliverable is a Long Idea, that'll last you 3-4 years.
Then we can do the production together, or you do it yourself.
3. WHEN THE PACK ATTACKS
For Underdogs with giants above, and pups snapping below.
Winning once is tough. Winning year after year is even tougher. As your brand grows, you’re not just fighting the top dogs, but also defending against emerging brands.
You get everything from a Beware of the Underdog, plus 12 months of retainer support. We stress-test your strategy, deploy the Long Idea and keep you running ahead of the pack..
This is unbelievably high-touch. We're in your office, up-skilling your team, reporting to the c-suite. Everything.
WHAT'S AN UNDERDOG? 🐶
MORE THAN £20m IN TURNOVER
Hit that and you become a lot more effective.
In our experience, it's only once a brand goes beyond £20m in sales they have the retail footprint to justify an investment in proper advertising. Combining audience critical mass alongside a growing retail footprint, means advertising can become a lot more effective.
MARKET SHARE BETWEEN 4th-10th
Only top dogs are happy with the status quo.
It's only when you've got something to fight for, that brands actually start fighting. Let's cut straight to the chase, your Underdog grows if you take customers from the top dogs ... but they not going to give 'em up without a scrap. You need to be close enough to the top dogs for it to be effective.
THE APPETITE TO OVER-COMMIT
Create sustainable and predictable growth.
A lot of Underdogs grow organically through disruption and a superior product. Maybe even just the luck of being in the right place at the right time. But a proper marketer, knows the only way to sustainable and predictable growth is by over-committing now and into the future.
BETWEEN 50-500 STAFF
More than 500 and stuff gets stuck, alot.
The most successful Underdogs know exactly who they're biting. Ask the team to run through a brick wall and they will. Decisions are made quickly and people have the autonomy to make the big calls. You need enough size to make your speed count, but not so big you're lumbering around.
A MARKETER WITH BIG BRAND CHOPS
A marketing leader who's done it before.
Most Underdogs start scrappy; trying new things, some work and some don't. But eventually they get to a size where they bring in the big gun. Somebody who's run marketing at household name brands. Bringing the experience and know-how from big brands into an Underdog is a seminal moment.
OUR PRODUCTS
We only have 3 pawducts.
They take 2, 12 or 52 weeks. Dead easy.