MIXED SIGNALS
How do you sell customer experience data to CMOs with a CRM, CDP, CMP, CAPI, CLV, CAC, CRO blah de blah… and still no clear view of what customers feel (or when)?

The business problem. DashLX closes the “LX gap”: the awkward distance between what brands think customers feel… and what customers actually do.

Our challenge. Make global outdoor-sports CMOs feel the burn, rethink their stack, and start a conversation.

Our answer. Mixed Signals. We treated bad data like a bad relationship: love-bombing, ghosting, red flags, the slow fade. Breakup notes, therapy-session films, even “divorce papers” — all saying: close the gap before it becomes a breakup.

The results. A channel-ready system (LinkedIn, video, direct mail, events, web) that made a technical problem human — and positioned DashLX as the relationship saver.