SLOW. FASHION.
Fat Lad at the Back is a fashion brand, not a fast fashion brand. In fact… quite the opposite.
The business problem. Fat Lad needed to show their community that being plus-size doesn’t mean sacrificing quality and fun, and attract new plus-size customers who were tired of throwaway fashion and poor fit.
Our challenge. Two fingers up to the fast fashion world.
Our answer. Slow. Fashion. In every sense of the word.
The results. The campaign drove a 34% rise in new sign-ups, a 22% boost in sales, and a 41% jump in social engagement, bringing a wave of first-time plus-size shoppers to the brand.
FAT LAD AT
THE BACK
What are the category dynamics?
Before Rapha started in 2004, the design of every single cycling jersey was a crime against humanity. Lots of brands talk about reimagining a category... Rapha are one of the few who have. And so have completely dominated the category for 20 years.
Fat Lad were on Dragon's Den in 2014 and have steadily built a cult following.
When we started working together in 2022, Fat Lad gave us one simple challenge; find new customers to grow from 10th to 8th. We've done that by consistently getting them noticed year after year. Roll on the Fat Lad!
Do you have similar challenges to Fat Lad at the Back? Then get in touch. You won't regret it, pinky promise.
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