FLEX THE RULES
How do you keep buzz alive for 'new shoe innovation’, when every brand has 'new shoe innovation’?

The business problem. Glycerin Flex has a real product truth; in a world of carbon plates our feet need to move. The Flex needed sustained awareness and clearer reasons to believe.

Our challenge. Create new, non-repetitive talking points for retailers, show the flex visually, and connect at multiple touchpoints from buzz to buy.

Our answer. We turned the flexibility into permission to break the running 'rules'. Confessions, flex tests and myth-busting content.

The results. A system (paid, social, influencer, retail, events, web) making a technical feature instantly gettable. Oh, and it kept the conversation running along!

BROOKS

What are the category dynamics?

Nike and Adidas are famous, rich and literally everywhere. They hoover up athletes and celebs like they're going out of fashion.

Brooks are over 100 years old, but recently Hoka and On-Running have started nipping at their heels.

We started working together in 2023, and their challenge to us; increase market share to become the leader of the chasing pack.

Do you have similar challenges to Brooks? Then get in touch. You won't regret it, pinky promise.

EMAIL PAUL DIRECTLY